How did I attract/address my audience?

Evaluation

The age range of my target audience is mostly people aged 16-30. Although this is a large age gap, my target audience are not hard to attract because they all have similar aspects in common, for example the fact that they all share a love for indie rock music. As the audience are indie rock music fans and my magazine is an indie rock music magazine it was easy to attract and address my audience by having articles in my magazine about the latest indie rock music and reviews on the latest indie rock albums. I also had interviews in my magazine with the top indie rock bands, which is a great way to attract my audience as they can find out exclusive information on their favourite bands and artists that they will find interesting and enjoyable.

By having pictures of top indie rock bands on the cover of my magazine, this helped me to attract my target audience as it means the magazine would be easy to spot by a member of my audience as they would recognise the bands or artists and therefore be intrigued to look at the product, hence making them want to read and buy the magazine. Another way I engaged my audience into wanting to buy and read my magazine is by putting enticing offers and competitions on the front cover, consequently encouraging them to want the magazine.